Exhibition design for iconic Finnish lighting company — Secto Design
Secto Design is a Finnish company specialized in hand-made design lamps made from certified birch. Their innovative designs have made them one of the most recognisable brands of Nordic design.
I had the opportunity to design a 100 m² exhibition for Salone del Mobile 2023 in Milan. The space considered a welcoming and optimized people flow throughout the space while invinting visitors from every side. I used varying structural elements to isolate lighting groups into head-turning arrangements to spark inspiration and demonstrate different applications for public and private spaces. Photography by Antti Laine.
Collaboration with Secto Design has proven fruitful with a total of 3 international exhibiton designs completed in 2023 (Düsseldorf, Milan, Shanghai). In Düsseldorf Germany, the stand was nominated amongst the best of the fair.