Exhibition design & photography for iconic Finnish lighting company — Secto Design

Secto Design is a Finnish company specialized in hand-made design lamps made from certified birch. Their innovative designs have made them one of the most recognisable brands of Nordic design.

I had the opportunity to design a 100 m² exhibition for Salone del Mobile 2023 in Milan. The space considered a welcoming and optimized people flow throughout the space while invinting visitors from every side. I used varying structural elements to isolate lighting groups into head-turning arrangements to spark inspiration and demonstrate different applications for public and private spaces. Photography by Antti Laine.

Collaboration with Secto Design has proven fruitful with a total of 3 international exhibition designs completed in 2023 (Düsseldorf, Milan, Shanghai), with more in the making. In Düsseldorf, Germany, the stand was nominated amongst the best of the fair.

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